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Lee® AW20-21 | Unity.gr

by Dimitris Asimakopoulos
Lee exw

Lee an authentic denim brand with a strong heritage in work clothes, recognized as one of the founders of modern denim and renowned for creating many innovations. Since 1889, Lee stands out for her high comfort and elegant flexibility while continuing to create modern and innovative collections.

Through nearly 130 years of history, Lee has become the symbol of real people around the world, a democratic brand that offers high-quality clothing. Today Lee continue to shape trends, with modern and innovative collections.

Wrangler® AW20-21 | Unity.gr

by Dimitris Asimakopoulos
Wrangler exw

In the 1970s, Wrangler became synonymous with exciting youth culture, fun and revolutionary style. Mick Jagger, Debbie Harry, Bob Marley and Steve McQueen are some who identified with the character of Wrangler's brand. It is this spirit of cowboys, revolutionaries and rock stars - breaking the rules - that runs through all wrangler collections.

With roots that take us back to 1904 in Greensboro, North Carolina, Wrangler was born in 1947, and was created for the strict requirements of cowboys. From the beginning of her denim story, Wrangler's inspiration and vision has become a real life experience.


by Dimitris Asimakopoulos
1 2y6b sz

Ioanna Kourbela BASICS collection for the summer of 2020, draws its inspiration from Greek art and tradition as well as from the Greek summer. More specifically, the central idea for this season is Cycladic art, which is the first example of an art-human relationship since the Cycladic figurines made of Parian marble five thousand years ago, was the first attempt to depict the natural form of man. Landmark elements are assimilated and adapted to new collection suggestions that preserve their minimal and unpretentious character, reinforcing the stigma of the collection.

The color palette of the collection consists of shades inspired by the Greek seas and the warm earth. Deep blue and turquoise, they attribute the color variations of the sea while combined with white and black have a strong reference to the Cyclades. Red with warm orange tones combined with the brown of clay, they draw their inspiration from the shades of the earth.

Ioanna Kourbela

The materials reinforce the philosophy of the brand which with respect to man and his environment, support sustainable development and become once again a model for products of Greek origin.

Fabrics from selected raw materials, adopt elements from tradition, always maintaining the brand's philosophy in the use of natural fibers. Cool and soft fabrics as well as materials with a heavier and raw look frame the collection.

Woven with ornate stripes, timeless knitwear and special embroidery with common reference tradition and influence from the Cycladic culture, they compose unique creations with intense folklore elements but with ultra chic and minimal summer mood.

One of the main protagonists of the collection is linen. Patterns inspired by the architecture of the Cyclades with freedom of movement but also with special volumes frame and flatter the silhouette, creating unique layering looks.

The beloved denim processes and takes on a special form, durable with raw look and details, subtly balancing with the fluid and transparent fabrics of the collection.

The cotton poplin is still a must have of the collection with passe par tout pieces in classic and statement colors.

Soft cotton sweatshirt and loose and deconstructed lines gently cover the body while selected designs bear the symbolic embroidery, characteristic of the collection.

Transparent fluid tencel and cotton fabrics are the ideal choice for mid-summer while color blocking combo and layerings are particularly impressive.

For another season we have the Zero Waste range with limited quantities in new designs that awaken memory and sensation following the basic principle for maximum utilization of raw materials and resources.

The accessories of the collection, ideally complement the looks of all gammy shacks with classic favorite handbags, special shoes and jewelry with "playful" mood.

TAG Modest clothing

by Dimitris Asimakopoulos

TMC is a contemporary fashion brand that was established in 2012 under the wings of Affekt Showroom team with references in art and contemporary living. It is a label for women and men that infuses premium and casual style into a modern mix of urban and sporty chic wear.

Quality has been combined with elegance and comfort to create consistently desirable collections. The loose lines and the unique digital prints, all made of the finest cotton, micro modal, jersey and viscose fabrics are features of Tag. Wide trousers, cool maxi dresses and exclusive sporty multicolored styles are every season’s statement and always in stock.

TAG Modest Clothing

Every piece of Tag Modest Clothing collection carries Greek street culture and fashion and fulfills the daily needs of its people. Tag is inspired by people who like to keep it real and know how to master the art of layering.

Always embracing and fuelling creativity, TMC creates a new point in flattering and stylish clothes. Always mixing amazing contrasts and contradictions, the brand offers a wide range of ready-to-wear fashion dedicated to the energy and love for the beautiful!

RIDER. The classic 80's silhouette, worn today.

by Dimitris Asimakopoulos
Puma future rider

The new and refreshed Rider has arrived and is strongly announcing its presence in the sneakers industry. In this model, color-blocking in vibrant shades is honored, while at the same time turning back time, referring to the popular '80s runner sneakers, one of the classic designs of the Puma’s archive. But it is also perfectly aligned with the challenging futuristic aesthetics that overwhelm the fashion industry today, especially sneakers, combining its retro design with the colors and trends of the future!

Future Rider is a brand new design and color scheme looking to the future, with distinctive influences from the PUMA Fast Rider created in 1980 with its unique sole and minimal upper, giving it a distinctive style at the Puma sneakers. Modern materials such as ripstop nylon and luxurious suede blend seamlessly into PUMA's classic-vintage design for a unique result that will surprise any sneaker lover!

Key Features: The upper consists of a thin ripstop and the corrugated sole refers to the design of the Fast Rider, the classic '80s model. The stabilizer on the side of the sole is another feature that has a different shade to each colourway, adding another special detail to a unique sneaker.

Just like their predecessor, Future Rider One features a combination of ripstop and suede with classic PUMA Formstripe in soft leather. But they have a lower profile sole, more sophisticated than the 'Federbein' technology we find in the '80s, so you can feel comfortable and smooth touch at every step. In addition to their retro aesthetic, combined with the vibrant neon colors, Future Rider is made with modern materials as typically featured in its “Waffle” sole and stabilizer, thus utilizing the latest technologies, delivering maximum consumer satisfaction.

PUMA RS-X3 | Unity.gr

by Dimitris Asimakopoulos

Το 1986 είναι χρονιά ορόσημο στην ιστορία των sneakers. Η PUMA λανσάρει το RS Computer Shoe, το πρώτο running sneaker με την υψηλής ποιότητας αντικραδασμική τεχνολογία RS (Running System) που περιελάβανε ενσωματωμένο ηλεκτρονικό τσιπ. Το ηλεκτρονικό τσιπ κατέγραφε την απόσταση, τον χρόνο και τις θερμίδες που κατανάλωνε αυτός που το φορούσε. Τα δεδομένα που συνέλεγε μπορούσαν να μεταφερθούν με καλώδιο στους πιο δημοφιλείς υπολογιστές της εποχής (Apple IIE, Commodore 64 ή IBM PC). Αυτομάτως το RS Computer Shoe γίνεται συνώνυμο της πρωτοπορίας, ένα sneaker πολύ μπροστά από την εποχή του.

Η PUMA κάνει την ολική επαναφορά και λανσάρει για τρίτη συνεχη σεζόν τη νέα γεννιά των RS sneakers. Εμπνεόμενη από την σιλουέτα-ορόσημο των 80’s, η νέα σειρά RS-X3 πρωτοπορεί. Παράλληλα με την υψηλής ποιότητας αντικραδασμική τεχνολογία RS, η σειρά RS-X3 ενσωματώνει στη ρετρό σχεδίαση σύγχρονες τολμηρές bulky σχεδιαστικές τάσεις, χρησιμοποιώντας ποιοτικά διαχρονικά ρετρό υλικά, αλλά και σύγχρονα υλικά τονίζοντας έτσι το Future Retro όραμα της PUMA.

Wrangler | Fall - Winter 19

by Dimitris Asimakopoulos

A flash of Eighties nostalgia, an ongoing attraction to retro sports and a new love affair with tribal style – for Fall Winter 2019, Wrangler takes on a richly eclectic vibe with a collision of references, creating an evocative feel of California thrift store gem finds updated with a fresh modern vibe.

The Eighties keeps an enduring hold, with its influence seen in the line of a denim dress and the batwing sleeves of knitwear for women, and in the graphics and retro sports silhouettes for both men and women. In denim, Wrangler’s new Noise style takes on an Eighties feel with retro washes, and dials up the volume on a men’s denim jacket, straight out of the decade.

Wrangler FW19/20

Wrangler’s Sherpa jacket, a future icon, also pays tribute to an Eighties-style generous silhouette combined with a shorter length.

Across the denim range, established fits return but with new washes, including glacier blue range that updates Wrangler’s classic Americana colour palette. Denim becomes tactile, with soft luxe and brushed fabrics introduced while corduroy offers a new direction for jeans and jackets.

The Native patterns that launched in Wrangler’s fall preview collection make a return across women’s knitwear, as a motif on tees and hoodies and a bold tribal pattern blazing across a jacket. For men, shirts take on striking prints inspired by traditional Native American designs in a new take on Wrangler’s iconic rainbow motif.

Wrangler revisits the retro sports trend, with athletic stripes and colour blocking making an energetic comeback in bold colourways including sharp navy and red against white, or a soft new rose pink for women and lagoon blue for men. Old school silhouettes reference the Eighties, but Wrangler starts to move towards the near nostalgia of Nineties and early 2000s sportswear, evoking a playful take on the normcore trend.

Wrangler FW19/20

Perfectly placed to ride the return of the checked shirt, Wrangler styles pieces in a range of shades for men, as well as brightly-coloured simple plaid.

For women, bold checks are created in a predominantly red or blue palette, taking on genderless style, while for a softer feel Wrangler’s iconic Western shirt is reimagined in a prairie-style romantic floral print.

Inspired by a range of sources, including Wrangler’s own rich and eclectic archive, FW19 represents the denim icon’s most diverse collection yet, brought together with the common thread of a celebration of American style.


by Dimitris Asimakopoulos

Faithful to today's fashion and the latest trends, top designer Karl Lagerfeld cooperates with PUMA to create an unprecedented collaboration. Karl Lagerfeld's fashionwear and Parisian chic character blend in with Puma's streetstyle and sport character, is creating a unique collection.


In this collection, the sport element follows the fashion trends, the modern athletic look meets high fashion while the classic style is presented through a fashionable and luxurious look. The PUMA x KARL LAGERFELD collection features unconventional details, color blocks and bold graphics - the perfect mix between streetwear and high-end fashion.


With eccentric designs and colors in clothing and footwear, the PUMA x KARL LAGERFELD collection is perfect for anyone who wants to get a star's air and stand out. You can also complete your outfit with special items in leggings, pants, t-shirts, hoodies, jackets and sneakers. Discover all about the PUMA x KARL LAGERFELD collection in our natural stores and online store, Unity.gr.

Bellfield - From London... exclusively at Unity!

by Dimitris Asimakopoulos

Bellfield is a fashionwear brand created in the 1970s based in London, having as a motto the artist’s David Hockney's famous quote 'We grow small trying to be great.' So with slow and steady steps, Bellfield is now regarded as one of the top brands in quality and design, with the philosophy of combining past ethos and roots with today's trends.


Bellfield with its distinctive aesthetics and different look for fashion can offer unlimited possibilities to your outfit thanks to its variety of different colors and designs. It has a collection of classic and vintage designs that are adapted to today's trends, thus retaining the brand's timeless character but also approaching today's trends with various collections per season.


Bellfield is a brand with special attention to detail and balance in yesterday's and today's values that every well-dressed man will appreciate. We introduce you the Bellfield, discover the refreshed collection on our site.

Woman @Unity

by Dimitris Asimakopoulos
Woman foto

The team of Unity by Harris Ragavis, wanting to satisfy the demands of modern woman even more, we decided to add new brands to our family with emphasis as always on detail, quality and good value. Once again, looking to show something different, we innovate and offer to women the opportunity to bring out their uniqueness, character and femininity through special outfits.

Discover special pieces of Greek designers, combine them with clothes and shoes from famous street fashion brands from around the world and express what you are through a truly unique look.

Discover our entire renewed female collection in our natural shops, and online at www.unity.gr.