In the 1970s, Wrangler became synonymous with exciting youth culture, fun and revolutionary style. Mick Jagger, Debbie Harry, Bob Marley and Steve McQueen are some who identified with the character of Wrangler's brand. It is this spirit of cowboys, revolutionaries and rock stars - breaking the rules - that runs through all wrangler collections.
With roots that take us back to 1904 in Greensboro, North Carolina, Wrangler was born in 1947, and was created for the strict requirements of cowboys. From the beginning of her denim story, Wrangler's inspiration and vision has become a real life experience.